Hobbyist Toy to Commercial Workhorse: The Evolution of DJI Drones

Last updated on

April 15, 2018


Over the years, DJI drones have quite simply gone from strength to strength at a rapid rate. Here at COPTRZ, we’re going to take a look at the impressive rise of DJI.

DJI Drones: Where did it all start?

From the Phantom drones, to the Mavics, DJI has gone from a hobbyists toy to making a serious play in the commercial market. Dà-Jiāng Innovations (DJI) was founded in 2006, and are famous for their production of quality drones.

The drone industry is growing at such a rate and BI Intelligence expects sales of drones to surpass $12 billion by 2021.

Skye Gould/Tech Insider


DJI began by targetting hobbyists, and in 2015 released their first of the Phantom 3 series as the market naturally leant more towards commercial enterprises. Initial drone shots truly captured the imagination. The potential of aerial photography without the need for helicopters broadened the appeal.

DJI’s drones have gradually evolved with the likes of the filmmakers dream the Inspire 2 & Phantom 4 Pro, to commercially operational drones such as the Matrice 200 series. They are gradually targetting new, more industrial vertical markets, and the quality of their drones grows and grows.

It’s not long ago that drones were simply not practical enough for consumers. The Phantom series changed that and was easily small enough to fit in a backpack, along with the accessories. The high-quality camera and spec really added to the appeal. The Phantom 4 Pro, the latest in the Phantom Series, is perfect for both hobbyists and startup commercial operations. Thus, opening the door to a wider audience.

The Matrice collection

DJI have now truly stepped up their commercial game with their new arsenal of Matrice drones. From the commercial powerhouse the Matrice 600 Pro to the Matrice 100 this collection is truly a dream. DJI drones are notorious for their reliability, and this collection is no different.

The Matrice 600 Pro truly is top of its class when it comes to professional aerial cinematography. With improved flight performance and better loading capacity,  evidence of DJI drones moving forward and targeting commercial operators.

DJI recently announced two new products for the Enterprise market, with the DJI Zenmuse XT2 the most eye-catching. The Zenmuse XT2 thermal camera features an all-new dual sensor and will provide enterprise operators with far better results and more accurate data. The dual sensors functionality allows the pilot to see both visual and thermal feeds in real time. Zenmuse XT2 is perfectly matched with the Matrice 200 Series and as a result can be used in all kinds of weather conditions.

Read more: DJI Zenmuse XT2: A Closer Look At DJI’s Latest Payload

Where does the future lie?

The future of drones is an exciting one. DJI is leading the way with over 70% market share, and are only showing signs of becoming more focused on commercial operations.

The future of the industry does, in part, rest on restrictions. The UK government recently announced that they are set to announce new drone registrations in Spring 2018, therefore the requirement for tighter drone regulations will only strengthen the market for commercial operators going forward. We are sure to see DJI further develop their range of commercial UAVs to suit the market.

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